National Plan For Vacation Day is January 31, 2023!

(the last Tuesday of January every year)

This very special “holiday” was developed by the U.S. Travel Association to encourage Americans to plan their vacation days. 

Did you know that on average, 55% of paid time off went unused in 2022. That means that over half of us are in need of some serious me-time or we-time!

Now, for New Yorkers that are freezing their toes off this winter, St. Pete/Clearwater is bringing the beach to you! Watch for their heated greenhouse, bubble-like heated ball pit hot tub, games and other swag giveaways in Herald Square on Tuesday, January 31, from 12-6pm.

Why should you go to the event? In addition to tasting some “Island Sunshine” at the tiki hut, you can enter to win a trip to St. Pete/Clearwater and stay at TradeWinds Island Resort on St. Pete Beach every year for the next five years!

That’s right. You have the opportunity to win a Florida beach stay not just one year…but for the next five years! That for four people with round trip air (see below for where to get all the “official” information) *wink

Imagine, dipping your toes into the Gulf of Mexico rather than shoving them into a pair of snow boots. It’s your choice!

Watch for your chance to “Warm Up to Win” on the streets of New York on Tuesday, January 31 starting at noon in Herald Square.

Share this post with a frozen New York friend or family member. Who knows, they may just buy you a tiki drink!

P.S. Don’t live in New York? No problem! You can enter online from January 18, 2023 through March 31, 2023. Go to for all the details.

Good luck…see you at the beach!